Digital Marketing

GOOGLE & BING ADS, PAY PER CLICK (FACEBOOK & INSTAGRAM ADS), RETARGETING ADS, SEO

Google & Bing Ads:

Get your business instant results with our pay-per-click marketing programs on Google, Bing and Yahoo. Make sure your website stays at the top of search results when consumers are looking for your products or services. Leverage the expertise of our paid-ad team and have us build, launch and optimize Google and Bing Ads for your business Google Ads and Bing with campaigns that run on pre-approved budgets set by you.

We recommend at least $1,500 per month for a minimum of six months and will provide monthly conversion tracking and return-on-investment optimization.

Setup and optimization includes:

  • $1,000-1,500 monthly ad spend
  • Campaign creation
  • Campaign build-out
  • Pixel setup and installation
  • Budget management
  • 6 Month Minimum
  • Campaign strategy
  • Keyword research
  • Competitor research
  • Tracking code setup and installation
  • Campaign quality assurance
  • Campaign presentation
  • Campaign launch
  • Post-launch checkpoints
  • Eliminate irrelevant traffic
  • Enhance strategy
  • Dashboard setup

Ongoing optimization includes:

  • Intelligent bid pacing
  • Keyword expansion and cleanup
  • Quality score management
  • Performance-based bid management
  • Ad copy A/B testing
  • Keyword A/B testing
  • Competitor benchmarking and research
  • Mobile strategy management
  • Increasing click-through rate
  • Decreasing cost per click
  • Decreasing cost per conversion
  • Monthly progress report

Pay Per Click (Facebook & Instagram Ads):

Start generating leads through the largest social media outlets in the world. Facebook and Instagram ads service has the ability to reach thousands of people where they already are – scrolling through their phones. Our experts will design the imagery, write the copy and build your campaigns using strategies proven across years of experience and thousands of campaigns. We will also sift through the analytics provided by the campaign and analyze the performance of the ads to continually evaluate our strategy and make changes where necessary. so that you can be certain we know what we’re doing.

We recommend at least $1,000- $1,500 per month for a minimum of six months.

Setup and optimization includes:

  • $1,000-1,500 monthly ad spend.
  • Campaign strategy
  • Demographic research
  • Competitor research
  • Pixel setup and installation
  • One campaign creation
  • One ad set creation
  • One ad creation
  • One graphic far ad (video not included)
  • Campaign quality assurance
  • Campaign presentation
  • Campaign launch
  • Post-launch checkpoints
  • Enhance strategy
  • Dashboard setup

Ongoing optimization includes:

  • Campaign audit
  • Demographic expansion and cleanup
  • Budget management
  • Custom audience creation
  • Lookalike audience creation
  • Ad set A/B testing
  • Ad copy A/B testing
  • Competitor research
  • Mobile strategy management
  • Decreasing cost per click
  • Decreasing cost per conversion
  • Remarketing (if applicable)
  • Monthly progress report

Retargeting Ads

Unlike typical banner ads, retargeting ads are a form of online, targeting advertising and are served to people who have already visited your website or are a contact in your database (such as a lead or customer).

Our creative team will build out all the assets needed for the campaign. We recommend $250-$500 ad spend per campaign.

  • Facebook retargeting
  • Banner retargeting (Google Ads/Perfect Audience)
  • Landing page build
  • Call tracking

Search Engine Optimization

Raise your businesses in the search results – whether your goal is dominating local search results for your geographic area, or boosting organic search at the national or even a global level. Ranking well organically is the holy grail of digital marketing, as you don’t have to spend money to generate leads.

Area of Focus

  • 11-20 page websites
  • 20 targeted keywords
  • Two articles per month (500 words each)
  • One hour of website audit repairs
  • 70+ directory listings submission
  • Google Business listing setup
  • Website Audit
  • Competitor research
  • Keyword research
  • Google Analytics setup
  • Google search console setup
  • XML sitemap setup
  • TXT optimization
  • Broken link audit
  • 301 page redirects
  • NAP optimization
  • Fetch and render website in GSC
  • Optimized title togs
  • Optimized meta descriptions
  • Internal linking
  • Outbound linking
  • Optimized image alt tags
  • Optimized image title tags
  • Two 500-word pieces of Content
  • Toxic backlink audit
  • Disavow broken link audit
  • 301 page redirects
  • Monthly progress report