Highland Village is an upscale, mixed-use, shopping center on Westheimer Road in Houston, Texas.
GOALS & OBJECTIVES
Introduce Highland Village and Valobra to new audiences through a creative activation
Position Highland Village as a leader in the philanthropic community
Drive traffic to and increase sales for Highland Village, Valobra and other Highland Village retailers
CHALLENGES
While many Highland Village retailers host events, Highland Village had no established “center” branded activations
Finding ways to involve current tenants in the event
Creatively position Valobra Jewelers as the preferred and premier jewelry destination
SUCCESS METRICS
To kick off the holiday shopping season, The PR Boutique created, executed and branded the Highland Village Ferrari Festival in Houston, Texas. Through a partnership with the Ferrari Club of Houston, members of the club were invited to display their Ferrari’s at Highland Village during a three-hour, family-friendly, Sunday afternoon activation at Highland Village. The much-anticipated event benefited Texas Children’s Cancer Center.
Dozens of Ferraris were showcased in the elegant setting of Highland Village
Thousands of sightseers perused the Ferrari display, frequented Highland Village shops and dined at Highland Village restaurants
Valobra Jewelers hosted a pre-reception for all Ferrari owners displaying cars, and The PR Boutique worked with Highland Village retailers to create a special Ferrari Festival activation in stores
Our agency worked with Highland Village restaurants Escalante’s, RA Sushi and PF Chang’s to create beautiful food stations in the Highland Village parking lot
Funds raised through the car display entry benefited Texas Children’s Cancer Center, helping position Highland Village as a leader in the philanthropic community
Highland Village salon owner, Michael Kemper teamed up with KTRK-TV ABC 13’s Rebecca Spera to host the event
The event was covered by many of the top Houston media outlets and promoted throughout Highland Village, Highland Village retailers, Ferrari Club of Houston and Texas Children’s Cancer Center
