CLIENT
Patrinely Group is a Houston-based, national real estate firm with a proven track record specializing in investment, development and management of large scale, Class A commercial office, multifamily, industrial/logistics, and data centers.
GOALS & OBJECTIVES
Position Patrinely Group as the premier, vertically integrated real estate company in the United States, setting the stage for strategic business and equity partnerships
Refine Patrinely Group’s message
Target relevant local, regional and national media with news and information
Promote Patrinely Group through personalized pitches to relevant media
Drive traffic to Patrinely Group’s website through media placements
CHALLENGES
Patrinely Group is excellent at what it does and has a highly regarded reputation within client, competitor and industry circles. With humble tenacity, Patrinely Group was in a prime position to amplify that messaging on a regional and national scale when it retained The PR Boutique services. As a result, the initial challenge for the agency was to draft and deliver a concise message that defines Patrinely Group’s success without boasting about it. The agency has worked swiftly and subtly to introduce its projects to the media and position spokespeople as thought leaders.
SUCCESS METRICS
The PR Boutique defined its own and Patrinely Group’s media goals which includes placements in some of the following publications:
Austin Business Journal
BisNow
D Magazine
Denver Business Journal
The Denver Post
Globe St.
Houston Business Journal
Houston Chronicle
Puget Sound Business Journal
Real Estate Weekly
Utah Business
Wall Street Journal
In four years, The PR Boutique secured over 250 placements (and counting) along with a deskside interview with a Wall Street Journal reporter covering the property report section.
The PR Boutique created and fostered relationships with journalists in an effort to keep Patrinely Group’s projects and principal spokespersons top of mind.
The PR Boutique secured an interview between Dean Patrinely, managing principal, and Nancy Sarnoff, real estate reporter at Houston Chronicle, for a profile in Texas, Inc.
The PR Boutique updated and manages Patrinely Group’s LinkedIn page by sharing relevant announcements about projects, speaking engagements and company news.